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Privacy policy

Friday 28 June 2019

Privacy policy

First Camp Privacy Policy

First Camp Sverige AB is a Swedish entity with registration number: 556894-6551, hereinafter referred to as FirstCamp, We, Our or Us.  Our privacy policy explains how we process personal information we collect about you when you use our website, register with our services or order our products.

All processing of personal information is in accordance with the EU regulation 2016/679, General Data Privacy Regulation (GDPR).

  1. What information do we collect about you?

We collect information about you when you register with us or place an order for products or services or for receiving marketing updates via email. We also collect information when you complete customer surveys and provide feedback to us. Website usage information is collected using cookies and tracking pixels.

  • Registering an account or purchasing a service or product: For registering an account with us or ordering a service or product we collect your full name, contact details and country of residence. This information is processed in order to keep your account updated, delivering our products, create an invoice and process any returns or warranty claims. When the purpose of the processing have been fulfilled we delete the information no longer needed. If some of the information is part of book keeping data it will be stored for 7 years due to book keeping legislation in Sweden.
  • Processing payments and credits: For processing payments using payment cards or a credit arrangement we will share your information with a third party for processing the payment or application for credit. We only receive some of the information back from the third party and we only process that information in order to confirm payment of the product or service you have ordered. All data that is collected directly by a third-party as part of the payment is controlled by the third-party. For information about your rights review the third-party privacy policy. We provide notices with information about the third party and link to their Privacy Policy when we ask you to provide them with the information required in order to complete the order.
  • Customer loyalty program: When you register for a membership we process your personal data that is provided to us during registration. The purpose for the processing is for delivering our services. For the customer loyalty program and when using our App we collect about you if you allow us to follow you via Bluetooth beacons or geofencing technologies, participate in campaigns, contests and customer surveys.
  • Marketing updates: If you have consented to receiving marketing updates from us we process your email address and full name based on your consent for this purpose until you opt-out of our marketing communication. After an opt-out we keep you contact information for an additional 3 months for error tracking purposes.
  • Web tracking: Web tracking and tracing information are processed based on our legitimate interest for improving our services and for fraud prevention. Whenever we can fulfil our purposes using anonymized information we do so. Information processed for a longer period of time than 12 months are always anonymized.
  • Customer reviews: Contact details shared with third-party are processed based on our legitimate interest for the purpose of customer reviews and are processed only for that purpose and not shared with third party for marketing.
  • Customer Service interactions: When you are in contact with our Customer Service department we process the personal data provided to us as part of a customer service case for our legitimate interest for keeping good customer service for up to 12 months.
  • Social Media: Information provided to us on social media platforms follow the privacy policy setup by the platform provider (for example Facebook or Instagram). We moderate the content and remove any unlawful posts. If a social media interaction becomes a Customer Service case this data is then processed by us and follow the policy above for Customer Service interactions.

We are the controller of all your personal data provided to us except for data provided directly to the merchant when using a payment card. In order for you to exercise your rights you need to contact the Controller of that data or read the Privacy Policy provided by the relevant third party.

In order to deliver the service for our customer loyalty program we share your data with our partner GOLOYAL.

  1. How do we use the information we collect?

We collect information about you to process your order, manage your account, provide a good quality service during ordering as well as during your stay with us and, if you agree, to email you information about other products and services we think may be of interest to you. We use information collected from the website to personalise your repeat visits to our website. If you agree, we may share your information within our group of companies so that they may offer you their products and services. FirstCamp will not share your information for marketing purposes with companies outside the FirstCamp Group. In processing your order, we may send your details to, and also use information from credit reference agencies and fraud prevention agencies.

  1. Marketing

We would like to send you information about products and services of ours and other companies in our group which may be of interest to you. If you have consented to receive marketing, you may opt-out of marketing communication at any point in time. If you no longer wish to be contacted for marketing purposes, please click here.

FirstCamp will not share your information for marketing purposes with companies outside the FirstCamp Group. In processing your order, we may send your details to, and also use information from credit reference agencies and fraud prevention agencies.

  1. Other websites

Other external websites and services that are linked to from FirstCamp website are outside the control of FirstCamp and is not covered by this policy. The owners of those websites and services may collect personal information that may be used by them in accordance with their Privacy Policy, which may be different from the FirstCamp Privacy Policy. For more information about how those organisations may process your personal information you need to contact the Privacy Data responsible for that organisation or review their Privacy Policy.

  1. Access to your information and correction

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email us at: dpo@firstcamp.se.

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate by contacting our Customer Service.

  1. Cookies and Tracking

FirstCamp uses cookies to provide dynamic content and Ads, provide social media functionality and to analyse website traffic. Cookies is used for creating a personalized user experience in order to provide a good service to you.

We share usage information with trusted partners for web tracking, marketing and analysis. This includes tracking pixels for analysis tools like Google Analytics/Tag manager and Facebook. Data generated by these technologies is used in Google Search and Display Network and Facebook.

Cookies and Facebook pixel is present on all pages on the FirstCamp website. This tracking technology enable us to analyse how many times a unique visitor have visited our website, the behaviour on the website, geographic location based on IP-number, time of day, date, what campaigns that have been visited and use of search terms on our website. Furthermore we can track website conversions like transactions/bookings, registration for Newsletter, and click on conversion points like phone number, email addresses and social media links.

FirstCamp uses Cookies for the purpose of collecting statistics and user data in an aggregated as well as on an individual user level to analyse the use of the website. Data is saved using Google Analytics for 50 months and are deleted after that period of time if the individual cookie is not seen again on the website.

Cookies is also used as a tool for marketing campaigns like re-targeting marketing on Google and Facebook. We never share personal information with third parties for marketing purposes outside the FirstCamp organisation.

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity. For further information visit www.aboutcookies.org or www.allaboutcookies.org.

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However in a few cases some of our website features may not function properly as a result.

In order for us to improve our services we collect session data using Hotjar. All information in input fields are anonymized or is not captured at all. We track which pages that are visited, which links that are followed and when a visitor leaves the web pages.

In order for Hotjar to function cookies and other technology is used in order to collect information. For a computer or a phone used to visit our webpages the IP-adress is stored in an anonymized format. Information collected about the browser and terminal used for visiting the webpages is limited to browser data (type, screen resolution, country and language). The information is stored without connection to an identified individual or user profile. Hotjar and FirstCamp do not use any user behaviour data in order to identify an individual. Hotjar is installed on all our webpages. For more information please take part of the Hotjar privacy policy: https://www.hotjar.com/legal/policies/privacy.

For de-activation of Hotjar functionality please visit this opt-out link: https://www.hotjar.com/legal/compliance/opt-out.

  1. Other websites and services

Our website contains links to other websites. This privacy policy only applies to this website so when you follow a link to other websites you should read their Privacy Policies.

  1. Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 20 May 2018.

  1. How to contact us

Please contact us if you have any question s about our privacy policy or information we hold about you contact us by emailing our Data Privacy Office at: dpo@firstcamp.se.

First Camp Data Privacy Office: Lars Bergander

First Camp Sverige AB

Box 111 32

402 23 Göteborg


Phone: +46 31 773 07 00

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