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Our Core Values

Everything we do at First Camp is permeated by our core values: experiences, delivering happiness, companionship and consideration.


We offer experiences, and camping is the perfect “experience accommodation”. Camping brings you closer to nature and to all experiences, in the facilities, the surrounding natural environment and the community. We always strive to make the most of our locations. By building pitches and cabins in the most beautiful spots. By equipping the facilities with the best activity features, such as adventure golf, jump towers and bicycle rental. We want to provide children with screen-free experiences. Blix Kids Club offers activities, fun and mischief seven days a week in the peak season.


Delivering happiness

Happiness is what you feel thinking back on your camping memories. Childhood memories, memories with your own kids, memories with your grandkids. Happiness is camping, and it is a privilege to get a chance to deliver happiness in your job. At First Camp, we often remind each other that we work in an industry that delivers happiness and we want our guests to feel this.



Fellowship is a wonderful feeling. To belong to a context, to be seen and to socialise. To say hi when you meet, to exchange smiles. To be part of a larger family, a camping family. Kids make new camping friends, adults make new camping friends and staff meet new work mates.



Consideration is respect. Respect for the precious vacation days that families chose to spend with us. Respect for those who have worked hard in their lives and want to enjoy the best that Swedish nature has to offer. Respect for our foreign visitors who come here to discover our wonderful country. Consideration doesn’t cost much, it’s an attitude. To take time to care for each other.

Europe's largest camping alliance

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First Camp Bistro

First Camp Bistro is located in five of our destinations in Sweden, from Umeå in the north to...

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Seasonal guests at First Camp

Do you think the summer sometimes feels too short? Extend your summer and set up the caravan...

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Camping Tour Ticket

With the Camping Tour Ticket you can discover 29 destinations in Sweden, Denmark, at the Regenbogen...

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Smart Stay

Smart Stay is our concept of short- and long-term accommodation aimed at companies and...

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Midsummer celebrations at First Camp

How about celebrating Swedish midsummer on a camping this year? At First Camp you will find...

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